Powering Your Podcast - How to Navigate Your Niche and Engage Your Audience

“Podcast” refers to a series of audio-only episodes available in specialised apps or in your web browser. The host discusses a particular topic – which could be just about anything under the sun.

Podcasts about parenting are popular, as are podcasts about sports, leisure and news. For the foodies, there are podcasts about recipes and kitchenware, and for the health freaks, there are many, many podcasts on topics relating to health and fitness.

Podcast Niches

The topic your podcast centres around is known as its niche. Defining your niche in the market is the number one most important thing to do when you want to start a podcast. What you need is a topic that’s broad enough to give you plenty to talk about over the course of several episodes but also specific enough to attract a specialised audience.

To define the perfect niche, start by researching existing podcasts. Are there already some similar podcasts to the one you’re planning? What will yours have that they don’t? You don’t need any specific skills to become a successful podcaster, but you need to have some interesting stuff to say and an audience interested in listening to you.

Know Your Audience

Even if there are plenty of people interested in the topic of your podcast, you still need to make sure that it reaches those people.

For example, when selling wine storage products – such as (built-in or freestanding) wine stands or wine cabinets – you would probably be looking to target a male audience not younger than about 30.

Giving some thought to the type of people you’re aiming to reach with your podcast helps you tweak the content of your podcast to be as appealing as possible to that demographic. The smaller and more specialised the group of ideal listeners you’re targeting, the better you can tailor your content to appeal to them.

Once you have identified a well-defined niche, it’ll be a breeze to grow your podcast audience by giving your audience exactly what they want. They’ll keep coming back to your podcast time and again!

Benefits of Improving Your Audience Engagement

The point of podcasting is normally to build the biggest possible audience because the more people follow a podcast, the more confidence others will have that the podcast is worth following. In other words, the more followers you have, the faster you’ll get more and more followers, in a snowball effect process.

Having plenty of followers not only makes the podcast host feel special but is also a good way to generate some income. If you offer a product or service, a podcast is a great way to promote it and increase sales. If you don’t have a product or service of your own, you can still generate passive income by allowing others to promote their products on your podcast. They would then pay you an agreed percentage of their revenue.

Final Thoughts

Over the last few years, the number of podcasts has skyrocketed. There’s just so much content out there that it has never been more difficult – or more important – to make your podcast stand out.